by Dr. R. Albert Mohler, Jr.
It seems that many human beings will abandon their moral principles when faced with the opportunity to commit adultery. Ashley Madison exists to create even more of those opportunities.
“Monogamy, in my opinion, is a failed experiment.” That is the declaration of Noel Biderman, a Toronto businessman who wants to sell you an adulterous affair. As the current cover story of Bloomberg Businessweek reveals, Mr. Biderman is doing a great deal of business.
The magazine describes AshleyMadison.com as “the premier ‘dating’ website for aspiring adulterers.” Biderman says he came up with the idea after serving as an agent for professional athletes. That job required him to negotiate around the adulterous affairs of his clients. Biderman came to the conclusion that adultery could be big business.
Now, Ashley Madison grosses $60 million in yearly revenue and produces $20 million in annual profits. Biderman himself is making millions of dollars a year, and adultery appears to be a growth industry.
The idea behind Ashley Madison is easy enough to understand. Biderman’s plan was to create a website that would appear to cater to women seeking an adulterous partner, while actually attracting men seeking the women for an adulterous liaison. Clients of the site establish a personal profile, check off their “availability status,” and mark their personal preferences. The real money flows to the site when men connect online with women and then have to pay rather steep fees for the privilege of continuing the conversation. If all goes according to plan, adultery soon follows….
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